Streamlining the Process: Working with a Marketing Agency or Graphic Designer

Insights from Nicole LaChappelle, The Real Estate Source's amazing Graphic Designer and Digital Strategist.

Every dollar saved can make a significant impact on your bottom line. In today’s very visual, highly digital age, the need for high-quality visuals to market properties for your clients are undeniable. Whether you're a seasoned agent, broker, or work in a real estate office, you are incredibly busy and may not have the time or resources to create them and it may make sense to outsource graphic design to alleviate the stress.

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The goal is to help you to streamline the process and help you get to where you need to be without breaking the bank. Especially if you are looking for ongoing support, it’s important to find the right team or process to support your business.

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Prepare Your Assets

Before reaching out to your marketing team or graphic designer, gather all the necessary assets for your project. This includes property images, logos, branding guidelines, and any specific text or content you want to include. By providing comprehensive materials upfront, you'll save time for both you and the designer, reducing the need for revisions and iterations.

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Optimize File Sharing

Efficiency is key when working with graphic designers. Instead of sending large files back and forth via email, consider using cloud-based file sharing platforms such as Google Drive. Tools like these allow for seamless collaboration, enabling real-time updates and easy access to files from anywhere. Additionally, organizing consistently labeled files into clearly labeled folders will further streamline the process, making it easier for both parties to locate and reference assets.

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Embrace DIY Design Tools

While professional graphic designers bring expertise and creativity to the table, there are instances where you can leverage DIY design tools to save costs. Platforms like Canva offer user-friendly interfaces and pre-designed templates that allow you to create visuals for your business. For simple tasks such as social media graphics or email newsletters, consider exploring these tools or working with a designer to create templates that you can leverage consistently.

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Provide Clear Instructions

Communication is so important. To avoid misunderstandings and unnecessary revisions, provide clear and detailed instructions for each project. Clearly outline your expectations, preferred design style, and any specific guidelines or requirements. The more precise you are in your brief or request,  the better equipped the designer will be to deliver results that align with your vision.

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Bundle Projects for Savings

If you anticipate needing multiple design projects over time, consider negotiating a bulk rate. Bundling projects together not only saves money but also fosters a long-term partnership built on mutual trust and understanding. By establishing a consistent working relationship, you'll benefit from streamlined communication and a deeper understanding of your brand's design needs.

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Prioritize Feedback

Timely feedback is essential for keeping projects on track and avoiding unnecessary delays. When reviewing design drafts, provide constructive feedback that is specific and actionable. Go beyond “I Don't like it” and provide specific direction on what aspects you like and dislike, and offer suggestions for improvements. By providing clear guidance early in the process, you'll minimize the need for extensive revisions, ultimately saving time and money.

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Invest in Training

Consider investing in training or upskilling opportunities for your office staff to develop basic design skills. While not everyone needs to be a graphic design expert, having a basic understanding of design principles can empower your team to better manage an agency or outsourced graphic designer.

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By taking a strategic approach to working with third party consultants, marketing agencies or graphic designers, you can optimize your workflows, save money, and achieve stunning visual results that enhance your business' marketing efforts.

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Are you looking for graphic design support? We can help! We provide both retainer and project-based support to all our clients. Reach out today and we can build you a tailored solution for your brokerage, team or company!

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About the Author: Nicole LaChappelle, Graphic Designer and Digital Strategist

Nicole is a consultant and seasoned graphic and digital strategist with The Real Estate Source. She has years of experience in the dynamic world of visual communication. Since entering the industry, Nicole has honed her design skills, demonstrating a keen eye for detail and a flair for creating compelling visuals. Her portfolio boasts a diverse range of projects, showcasing her ability to translate ideas into aesthetically pleasing and impactful designs. As both a graphic designer and digital strategist, Nicole seamlessly integrates her design expertise into digital campaigns, ensuring a cohesive and visually appealing online presence for clients. With a passion for staying abreast of design trends, she continues to make waves in the intersection of graphic design and social media.

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