RECRUITMENT & RETENTION

Recruiting and retaining real estate agents requires a unique approach—unlike traditional employees, agents are independent contractors who choose where to work based on the value a brokerage provides. A strong recruitment strategy isn’t just about adding numbers; it’s about attracting the right agents who align with your brokerage’s culture, support systems, and long-term vision. Retention is equally critical, ensuring agents feel empowered, supported, and motivated to stay and grow within the brokerage.

 

Beyond agents, operational staff play a key role in keeping a brokerage running smoothly. Strong leadership, clear processes, and a supportive work environment are essential to maintaining an efficient and engaged team.

‍

‍

HOW WE HELP:

• Positioning your brokerage as the best choice for agents through strategic marketing and branding

• Developing recruitment campaigns that attract high-performing, like-minded agents

• Creating onboarding programs that ensure a smooth transition and set agents up for success

• Implementing retention strategies that foster agent loyalty, engagement, and productivity

• Supporting operational teams with structure, training, and systems that improve efficiency and team cohesion

 

By helping brokerages understand the best ways to market themselves and grow strategically, we ensure that every addition—whether an agent or a team member—contributes to long-term success.